5 Market Research Mistakes That You Can Avoid

Written by Bonnie Randell on Feb 3, 2016 6:00:00 AM

Market research is an essential tool for businesses of all sizes, from start-up to Fortune 500.  It provides critical landscape information about a market or industry so that companies can develop their road maps with the best available intelligence about trends, opportunities and pitfalls. The good news is that there is an enormous amount of published data available on almost any market a person might care to know about. The bad news is that it is easy to succumb to the “more is more” mentality, and spend precious time and budget dollars on information that doesn’t get you closer to your goals. So how can you choose the best market research for your business needs and be sure to get the most out of the reports that you do purchase?

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Topics: Market Research

Four People in Academic Institutions That Need Market Research

Written by Bonnie Randell on Jan 19, 2016 6:00:00 AM

Academic institutions such as universities and schools might generally be imagined as places where students learn to conduct their own market research studies, rather than as purchasers of published market research. However, this couldn’t be further from the truth. In both classrooms and academic administrative offices there is a critical need for market research that is timely, detailed and reliable. Here are four people in academic institutions that use market research to round out their departments: 

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Topics: Market Research

When to Consider a Research Report Subscription Service

Written by Bonnie Randell on Dec 15, 2015 6:00:00 AM

We’ve all been there. You enter your company credit card information, and your finger hovers over the “Confirm Purchase” button. You try to brush away a wisp of doubt, so you check the product title or picture again. You double-check the description and details. You’re sure this is what you need… Right?

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Topics: Market Research

Three Steps to Set Your Market Research Budget

Written by Bonnie Randell on Dec 6, 2015 6:00:00 AM

If you are anything like me, there is nothing more satisfying and exhilarating than tearing off that final December calendar page and starting a fresh new year. For many businesses, the end of the calendar year is also a heady mixture of closing out the year (hopefully on a high note) and planning for the next high bar of goals and objectives. The end of the year is also when most companies end up stretching the last of their allotted marketing dollars, and look forward to starting the upcoming year with a brand new budget. If your company is in need of market research to improve or launch a new product, or keep updated on your customers or industry to plan your advertising, allocating a portion of your marketing dollars to research should happen during this time.

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Topics: Market Research

In the Black: How Retailers Can Use Market Research to Master Black Friday

Written by Bonnie Randell on Nov 27, 2015 6:00:00 AM

Jingle, jingle, jingle! There is so much to love about this time of year, especially as the sound of ringing cash registers heralds the start of the holiday shopping season. For the shopper, the saver and the seller, late November through December is a mad rush, made all the more thrilling by flash sales, inventive Black Friday promotions, and limited product availability.

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Topics: Market Research

DDIY: Don’t Do It Yourself - Why Professional Market Research Matters

Written by Bonnie Randell on Nov 20, 2015 6:00:00 AM

You may have noticed that DIY is big these days. The internet and its vast wealth of information have made it incredibly easy to find resources for learning how to do almost anything yourself, from building a boat to making your own pickles, and most of that information is free. For businesses, there are web applications that make it incredibly cheap to build your own website, and tools like social media are free and unlimited. So much information is available for free, so why not do your own market research? Well, the alluringly tiny DIY price tag can come with larger than expected costs.   

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Topics: Market Research

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