Insights from BCC Research

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The best way to explain market research to students? Compare it to pizza! Use the image and content below with your students, and even faculty members to use with their students, as well.

There are two goals for academic libraries when it comes to exposure. The first is to market the library and its resources, and ensure all students know what is available to them. The second, is to advocate for the library. This means reaching faculty members, the board of directors and anyone else of influence. In both cases, market research is a powerful tool to achieve the results you want.

From informing new market opportunities to aiding in competitive analysis, market research serves an integral role in business development. But the value of market research extends far beyond the corporate realm, often cropping up in the administrative offices, business schools, tech transfer departments and libraries of universities and colleges around the world.