Insights from BCC Research

Last month at its media event, Microsoft took another step toward its vision for an across-all-devices user experience when it unveiled Continuum for Phones. A Windows 10 feature, the utility allows smartphones running Microsoft’s latest OS to transform into a handheld PC when connected to larger screens. It takes advantage of new universal apps that run across Windows 10 on phones, PCs, tablets, and the Xbox One.  

Adidas has announced a three-year research effort to develop soccer cleats that can repeatedly be recycled without using glue or other adhesives and without creating waste.

The Apple Watch debuted last April, but to some decidedly mixed industry reviews. Geoffrey A. Fowler, personal technology columnist with The Wall Street Journal, opined, “if you can tolerate single-day battery life, half-baked apps and inevitable obsolescence, you can now wear the future on your wrist.”

Apple’s annual September event is on the horizon. The tech giant’s Sept. 9^th hardware event hints at unveiling its iPhone 6S and iPhone 6S Plus models, Apple Watch Sport bands, and a more expensive, tricked-out Apple TV with Siri capabilities.