Insights from BCC Research

How to Define Market Research Success

Posted by Bonnie Randell on Mar 29, 2016 6:00:00 AM

Most of us would agree that when faced with critical business decisions, more information is better than less, and decisions that are made with clear-eyed insight will be better than those without it. However how do we know whether, and how much, our business has been positively influenced by an investment in market research? Market research can be pricey with one-time purchases and subscriptions reaching up to thousands of dollars. For many companies, especially small businesses, this is a significant bite out of a marketing budget! So how can we determine if we’ve netted a positive return on our invested dollars?

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Topics: Market Research

How Custom Market Research Can Benefit Your Business

Posted by Bonnie Randell on Mar 15, 2016 7:02:19 AM

If you are in the market for market research, one of the first decisions you will need to make is whether your business intelligence needs will be met with a syndicated report or if you will need custom research.

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Topics: Market Research

How Market Research Can Help You Advertise Your Product

Posted by Bonnie Randell on Mar 2, 2016 6:00:00 AM

"Advertising doesn’t cost, it pays!" I would bet a few dollars that you have heard this expression before. What it intends to convey is that there is a return on investment (ROI) in advertising. Your advertising budget should eventually return to you, hopefully multiplied, as revenue from sales. I like this saying because it reminds us to take the long view of why we are spending money on marketing and advertising to begin with, but I think that it glosses over a central truth: The RIGHT advertising pays. Poorly conceived or sloppily executed advertising can cost dearly. The best possible result is that your efforts are ignored in the marketplace and ultimately wasted. Truly terrible advertising can damage your brand.

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Topics: Market Research

5 Market Research Mistakes That You Can Avoid

Posted by Bonnie Randell on Feb 3, 2016 6:00:00 AM

Market research is an essential tool for businesses of all sizes, from start-up to Fortune 500.  It provides critical landscape information about a market or industry so that companies can develop their road maps with the best available intelligence about trends, opportunities and pitfalls. The good news is that there is an enormous amount of published data available on almost any market a person might care to know about. The bad news is that it is easy to succumb to the “more is more” mentality, and spend precious time and budget dollars on information that doesn’t get you closer to your goals. So how can you choose the best market research for your business needs and be sure to get the most out of the reports that you do purchase?

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Topics: Market Research