Insights from BCC Research

Marketing Your Business During Major World Events - Part One

Written by Bonnie Randell on Aug 17, 2016 10:00:00 AM

Some things are just better when enjoyed with other people. We are social beings, and there is both a thrill and a primal satisfaction in sharing an experience. Two examples are watching an anticipated film in a theater full of eager moviegoers, or celebrating your hometown team’s victory in a packed stadium. In both cases, the energy and excitement of others fuels and heightens the emotional impact to the individual.

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Topics: Market Research

How Market Research Can Be Used Across Your Entire Organization

Written by Bonnie Randell on Aug 8, 2016 5:00:00 AM

Many companies view market research as a periodic investment to be made only when entering a new stage or developing a new product. Thus, valuable information is often only provided to departments on a need-to-know basis. While it is important to make sure that the research being commissioned or purchased will address your immediate business intelligence needs, you should also consider what value there may be in the data for other departments within your company. When shared across your entire organization, market research can help diverse groups and departments share a common understanding of your customers, and keep those customer’s needs in focus.

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Topics: Market Research

How to Define Market Research Success

Written by Bonnie Randell on Mar 29, 2016 6:00:00 AM

Most of us would agree that when faced with critical business decisions, more information is better than less, and decisions that are made with clear-eyed insight will be better than those without it. However how do we know whether, and how much, our business has been positively influenced by an investment in market research? Market research can be pricey with one-time purchases and subscriptions reaching up to thousands of dollars. For many companies, especially small businesses, this is a significant bite out of a marketing budget! So how can we determine if we’ve netted a positive return on our invested dollars?

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Topics: Market Research

How Custom Market Research Can Benefit Your Business

Written by Bonnie Randell on Mar 15, 2016 7:02:19 AM

If you are in the market for market research, one of the first decisions you will need to make is whether your business intelligence needs will be met with a syndicated report or if you will need custom research.

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Topics: Market Research