Insights from BCC Research

How Market Research Can Help You Advertise Your Product

Written by Bonnie Randell on Mar 2, 2016 6:00:00 AM

"Advertising doesn’t cost, it pays!" I would bet a few dollars that you have heard this expression before. What it intends to convey is that there is a return on investment (ROI) in advertising. Your advertising budget should eventually return to you, hopefully multiplied, as revenue from sales. I like this saying because it reminds us to take the long view of why we are spending money on marketing and advertising to begin with, but I think that it glosses over a central truth: The RIGHT advertising pays. Poorly conceived or sloppily executed advertising can cost dearly. The best possible result is that your efforts are ignored in the marketplace and ultimately wasted. Truly terrible advertising can damage your brand.

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Topics: Market Research

5 Market Research Mistakes That You Can Avoid

Written by Bonnie Randell on Feb 3, 2016 6:00:00 AM

Market research is an essential tool for businesses of all sizes, from start-up to Fortune 500.  It provides critical landscape information about a market or industry so that companies can develop their road maps with the best available intelligence about trends, opportunities and pitfalls. The good news is that there is an enormous amount of published data available on almost any market a person might care to know about. The bad news is that it is easy to succumb to the “more is more” mentality, and spend precious time and budget dollars on information that doesn’t get you closer to your goals. So how can you choose the best market research for your business needs and be sure to get the most out of the reports that you do purchase?

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Topics: Market Research

Four People in Academic Institutions That Need Market Research

Written by Bonnie Randell on Jan 19, 2016 6:00:00 AM

Academic institutions such as universities and schools might generally be imagined as places where students learn to conduct their own market research studies, rather than as purchasers of published market research. However, this couldn’t be further from the truth. In both classrooms and academic administrative offices there is a critical need for market research that is timely, detailed and reliable. Here are four people in academic institutions that use market research to round out their departments: 

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Topics: Market Research

When to Consider a Research Report Subscription Service

Written by Bonnie Randell on Dec 15, 2015 6:00:00 AM

We’ve all been there. You enter your company credit card information, and your finger hovers over the “Confirm Purchase” button. You try to brush away a wisp of doubt, so you check the product title or picture again. You double-check the description and details. You’re sure this is what you need… Right?

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Topics: Market Research