Insights from BCC Research

Four People in Academic Institutions That Need Market Research

Written by Bonnie Randell on Jan 19, 2016 6:00:00 AM

Academic institutions such as universities and schools might generally be imagined as places where students learn to conduct their own market research studies, rather than as purchasers of published market research. However, this couldn’t be further from the truth. In both classrooms and academic administrative offices there is a critical need for market research that is timely, detailed and reliable. Here are four people in academic institutions that use market research to round out their departments: 

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Topics: Market Research

When to Consider a Research Report Subscription Service

Written by Bonnie Randell on Dec 15, 2015 6:00:00 AM

We’ve all been there. You enter your company credit card information, and your finger hovers over the “Confirm Purchase” button. You try to brush away a wisp of doubt, so you check the product title or picture again. You double-check the description and details. You’re sure this is what you need… Right?

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Topics: Market Research

Three Steps to Set Your Market Research Budget

Written by Bonnie Randell on Dec 6, 2015 6:00:00 AM

If you are anything like me, there is nothing more satisfying and exhilarating than tearing off that final December calendar page and starting a fresh new year. For many businesses, the end of the calendar year is also a heady mixture of closing out the year (hopefully on a high note) and planning for the next high bar of goals and objectives. The end of the year is also when most companies end up stretching the last of their allotted marketing dollars, and look forward to starting the upcoming year with a brand new budget. If your company is in need of market research to improve or launch a new product, or keep updated on your customers or industry to plan your advertising, allocating a portion of your marketing dollars to research should happen during this time.

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Topics: Market Research

In the Black: How Retailers Can Use Market Research to Master Black Friday

Written by Bonnie Randell on Nov 27, 2015 6:00:00 AM

Jingle, jingle, jingle! There is so much to love about this time of year, especially as the sound of ringing cash registers heralds the start of the holiday shopping season. For the shopper, the saver and the seller, late November through December is a mad rush, made all the more thrilling by flash sales, inventive Black Friday promotions, and limited product availability.

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Topics: Market Research