Insights from BCC Research

Sarah Greenberg

Sarah Greenberg is the Senior Content Strategist at BCC Research. She creates our blog, social media and email content.

Recent Posts

4 Ways to Market Your TTO or Commercialization Office

Written by Sarah Greenberg on Jun 26, 2019 10:00:00 AM

Tech Transfer Office Marketing

If you read our last blog, you know that BCC Research is committed to helping Tech Transfer Offices thrive. We want TTO professionals to have easy access to the resources that will help make their jobs easier.

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Topics: Academic Institutions

AI and Small Business: Using Voice Search as a Marketing Tool

Written by Sarah Greenberg on Jun 24, 2019 11:00:00 AM

Anazon AlexaWhat will AI mean for marketers and businessowners?

What AI marketing tools and solutions do marketers and businessowners need to know about so that they can continue to promote their brand and generate revenue?

We answer those questions in today’s blog, adapted from our recent webinar, “AI and Voice-based Search: Are you ready?” featuring AI, marketing expert and author William Ammerman.

According to Ammerman, “There is a lot of evidence to suggest that there are things we should be doing right now to prepare for an AI driven marketing future.”

The Rise of Voice Commerce

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Topics: Information Technology

Engineering Market Trends 2018-2019

Written by Sarah Greenberg on Jun 19, 2019 10:00:00 AM

Engineering Market

What’s happening in the engineering market right now? Trends, market opportunities, market barriers, projections and more? We’ll tell you.

In our report, “2018 Engineering Research Review,” we explain what’s happening in several industries within the global engineering market, such as commercial refrigeration equipment, flexible green packaging, mobile chargers, robotics and more. This engineering industry outlook will give you quick insight into each industry featured in our full report.

Commercial Refrigeration Equipment Global Market
The commercial refrigeration equipment market holds great opportunities for new entrants as well as existing players. Key factors driving this market include rapid urbanization and changing lifestyles; growth in international food trade due to changes in consumer food consumption patterns; rising time constraints due to increasingly hectic work schedules; industry developments among organized restaurant chains, supermarkets and hypermarkets; and strong growth of global e-commerce.

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Topics: Engineering

A Beginner’s Guide to Biohacking

Written by Sarah Greenberg on Jun 17, 2019 11:00:00 AM

BiohackingToday’s blog post is an introduction to biohacking—the market, technology, products, challenges and opportunities that are making a significant impact across many industries—adapted from our recent webinar, “Biohacking—Analyst Conversation,” featuring analysts Smruti Munshi and Antonio Regalado.

Biohacking Definition

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Topics: Life Sciences, Healthcare