How To Choose A Market Research Vendor—For Tech Transfer And Innovation Offices

How To Choose A Market Research Vendor—For Tech Transfer And Innovation Offices


Jul 16, 2021

Blog Academic Institutions How To Choose A Market Research Vendor—For Tech Transfer And Innovation Offices

At this time of year, many of you are reviewing your budget and analyzing your market research needs. If you’ve considered BCC Research in the past or if you’re hearing about us just now, continue reading. 

In this blog, we answer some of the most common questions we’re asked by professionals in tech transfer, licensing, innovation and IP. From testimonials from our current tech transfer members and a couple of free resources you can use while making your decision, this blog gives you an overview of how BCC Research can benefit your organization. 

Q: What market areas does BCC Research cover? 

A: The BCC Research library includes five collections that cover 25 categories: 

  • Life Science: Cell Bio, Medical Devices, Health Maintenance, Pharmaceuticals  
  • Environment & Sustainability: Water Membrane & Separations, Energy, Food, Manufacturing, Environment, Fuel Cell & Battery 
  • Sensors: Instruments, Safety & Security, Engineering, Photonics 
  • Materials: Advanced Materials, Plastics, Chemicals, Semiconductors, Nanotechnology 
  • Commerce: Information Technology, Startup, Venture Capital, Finance, Consumer, Franchises

Each of our full-length reports include: 

  • Breakdown of the market by application, technology, geography, supplier, market share and other categories that facilitate an understanding of the market. 
  • Statistical analysis of the industry, including structure, major players, dynamics, technology and international developments. 
  • Historical, current and future financial forecasts for the market. 
  • Analysis of the most salient technical and economic driving forces at work in the industry. 
  • Primary research conducted in the form of interviews with leading industry experts, compiled with data from secondary sources.  
  • Overview of technological developments in the market.  
  • Market impact of COVID-19. 
  • Patent Analysis. 
  • Company Profiles. 
Q: What’s BCC’s reputation among the tech transfer and innovation community? 

A: We love sharing success stories and testimonials with you. Choosing a market research vendor can be quite the process and our goal is to make that as easy and low-pressure as possible for you. 

Here’s what a few of our members in the tech transfer and innovation space say about using BCC: 

BCC Research reports are very deep and not available anywhere else 

--Technology Transfer Specialist, Baylor University 

BCC Reports provide great added value and insights to technology transfer teams and scientists developing new innovations for their startups! 

--Nordic Catalyst, tech transfer consulting company 

I am constantly amazed by BCC’s ability to cater to our needs and the swiftness and service mindedness by which the team responds. We have been working with BCC for several years now and are very pleased with the collaboration. I can only recommend you duly consider BCC’s offering 

--Hans Christian Holländer, Tech Transfer Business Developer, Denmark Technical University. 

Q: How does BCC develop market research reports?  

A: We’re working on a blog post to answer this question fully, but here is a summary of how we develop our reports: 

BCC embraces “conscious publication,” meaning that we choose and publish report topics based on conversations we have with our customers, the technical associations with whom we partner and experts within BCC. We then analyze data within our library and make tweaks to our report topics accordingly. A blog post on conscious publication is coming soon. 

BCC publishes close to 400 full-length reports (100-300 pages) and 45-50 Innovation Spotlights (8-10 pages) per year. Our team of analysts are located around the world and have decades of experience working in their industry, evaluating it from a business point of view and communicating their findings to various audiences. 

Once our Editorial team solidifies report topics, they assign report topics to our analysts, who conduct primary and secondary research, including interviews with expert sources, exclusive market data, personal observation and more. Analysts compile that data into reader-friendly tables and graphs, written analysis and more. Once the report is written, it goes through an extensive fact-checking and proofreading process and is then submitted to our publishing team who makes the report live in the library. 

Q: My office/company doesn’t have the budget for BCC.  

A: We get it. There are a few ways BCC can still support your innovators. 

  1. The first thing to know about our memberships is that they’re not one-size-fits-all. No two TTOs or innovation outfits are the same and no two of our memberships are the same. Your membership with us will include only the amount of coverage that suits the needs of your office or organization.
  2. Do take advantage of the free trial. For a period of time, you and your users can try out the BCC library to see if it’s a good fit—search for your desired topics, read all of our reports and Spotlights, get a feel for our library and more.
  3. Consider purchasing access to our Innovation Spotlight library. This is ideal for offices and organizations that want to provide innovators with market intel and aren't quite ready to add a comprehensive market research resource to their collection. Innovation Spotlights are micro reports that summarize cutting-edge global technologies, the innovators behind them and market trends.
  4. Subscribe to our blog. Every week, we post high-quality blogs that cover market intel on some of today’s most popular markets (think AI, bitcoin, vaccines and more), research tips and tech transfer resources—valuable for tech transfer and innovation professionals. Our most popular blogs for the tech transfer audience include:
  5. Listen to our podcast You Should Know This. Our podcast is designed for innovators, academics, corporate leaders and entrepreneurs who want to stay updated on cutting-edge technologies and innovations that are changing the way we live and work, and identify potential market competitors, industry partners and funders. Several episodes are dedicated to the tech transfer field:
    • Episode 2: The Future of AgTech 
    • Episode 11: 11: The Future of Technology Transfer 
    • Episode 13: The Future of TTO Collaboration

    Stay ahead of industry trends, build your market research strategy and more.

    Sarah Greenberg

    Written By Sarah Greenberg

    Sarah Greenberg is the Manager of Content Marketing at BCC Research. She creates our blog, social media and email content.

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