Insights from BCC Research

How To Teach Market Research To Students

Written by Clara Mouawad on Feb 19, 2020 10:00:00 AM

The best way to explain market research to students? Compare it to pizza! Use the image and content below with your students, and even faculty members to use with their students, as well.

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Topics: Academic Institutions

How To Use Market Research to Advocate for Your Academic Library

Written by Clara Mouawad on Feb 17, 2020 11:00:00 AM

There are two goals for academic libraries when it comes to exposure. The first is to market the library and its resources, and ensure all students know what is available to them. The second, is to advocate for the library. This means reaching faculty members, the board of directors and anyone else of influence. In both cases, market research is a powerful tool to achieve the results you want.

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Topics: Academic Institutions

Four Departments at Colleges & Universities That Need Market Research

Written by Miranda Satterly on Feb 14, 2020 10:00:00 AM

University

From informing new market opportunities to aiding in competitive analysis, market research serves an integral role in business development. But the value of market research extends far beyond the corporate realm, often cropping up in the administrative offices, business schools, tech transfer departments and libraries of universities and colleges around the world.

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Topics: Academic Institutions

On The Future of Academic Libraries

Written by Sarah Greenberg on Feb 7, 2020 10:00:00 AM

Where is academic librarianship headed in 2020 and beyond? How can academic librarians and related professionals prepare for emerging trends? What will it take to thrive in this field in the new decade?

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Topics: Academic Institutions