We’re all familiar with food fads. The industry has been rife with them ever since eating became less about survival and more about lifestyle. Keto, Veganism, fast-food, organic, the rise and fall of cow’s milk, the rise, and fall, and rise again, of the farmers market. These trends have all served a purpose to the consumer, whether they’ve stood the test of time or not. Whether the goal is weight loss, activism, fostering community, or convenience, the food we eat now goes beyond simply surviving.

The plant-based protein market has garnered considerable traction in the past decade. With the Good Food Institute reporting an increase in the sales of vegan food by 54% from 2018 to 2021, it’s evident the demand for plant-based protein sources has been significant.

Once upon a time, a non-alcoholic drink option consisted solely of fizzy soft drinks, sugar-laden mocktails, or the occasional low-ABV beer. However, as global citizens become increasingly health conscious, and ‘sober curious’ trends continue to rise, the non-alcoholic beverage market is thriving.

Recently, US-based plant-based meat maker, Beyond Meat, announced that professional tastemaker, icon and entrepreneur, Kim Kardashian, has become their new “chief taste consultant”, in addition to starring in a new campaign focused on the brand’s mission of health and sustainability.

What is Cell-Based Meat?

Coronavirus has had an impact on virtually every market, and probiotics is no exception. The impact on the probiotics market has been a positive one, thanks to consumers’ ever-growing focus on health, and probiotics’ ability to boost the immune system.

The popularity of the organic food and beverage market is already high and will continue to grow over the next few years, a trend that will occur across the globe.