Artificial intelligence has rapidly shifted from a buzzword to a boardroom priority. For the market research industry, it’s becoming more than just a technological upgrade, it’s a strategic shift. As AI tools advance, they’re transforming how researchers gather insights, analyze behavior, and deliver value to clients.
To support this transformation, BCC Research is launching a new webinar series that explores the real-world impact of AI on market research. The series kicks off with a live session on September 10, 2025, led by industry experts Greg Johnson and Dr. William Ammerman.
A New Era of Research, Powered by AI
The future of market research will not be defined by automation alone, but by how effectively we use AI to amplify human intelligence.
AI has the capability to analyze massive datasets in seconds, identify patterns, predict shifts in behavior, and generate recommendations at a scale. However, it also presents challenges, particularly in distinguishing between accurate insights and AI-generated noise.
That’s where this conversation begins.
What Makes This Series Different?
This isn’t a surface-level discussion on AI trends. It’s a practical, focused look at how leading researchers are already utilizing AI tools, and what’s coming next.
Here’s what attendees can expect from the first session:
- How to enhance research accuracy using high-quality AI applications
- Ways to recognize and prevent ‘hallucinated’ insights that can compromise results
- An inside look at BCC Research’s AI roadmap and evolving methodologies
- Real case studies showing how AI is already improving workflows, timelines, and outcomes
- Quality control strategies for integrating AI without sacrificing trust
Featuring Expert Perspectives
Greg Johnson, Associate Director of Consulting at BCC Research, brings over a decade of experience leading complex custom research initiatives. His team has worked across industrial, tech, and emerging sectors, and he understands firsthand how AI is changing the research consulting landscape.
He will be joined by Dr. William Ammerman, a faculty member at the University of North Carolina and the author of the award-winning book The Invisible Brand. A veteran of the media and digital strategy space, Dr. Ammerman will provide a macro perspective on automation, data ethics, and the role of AI in communication and commerce.
Event Details
Date: Wednesday, September 10, 2025
Time: 11:30 AM EST
Format: Online (Free Registration)
Secure Your Spot – Limited Availability
Register Now
Final Thought
This isn’t just another discussion about AI. It’s a conversation about how research professionals can take control of the technology, and lead with it effectively.
At BCC Research, we believe AI is not a threat to research excellence. It’s a tool that, when used with care and clarity, helps us do what we do best: ask better questions, find smarter answers, and tell stories that matter.
