Artificial intelligence is evolving, and so is the way it understands context.
Over the past year, one breakthrough has quietly redefined how AI connects with the world around it: the Model Context Protocol (MCP). This emerging standard allows AI systems to link directly to trusted, verified data sources, ensuring the information behind every answer is accurate, transparent, and grounded in reality.
Now, as MCP turns one, BCC Research is celebrating this milestone with a live online fireside chat:
“MCP Turns One: What It Means for AI and Your Business,” happening on Wednesday, November 12, 2025, at 11:30 a.m. EST.
Hosted by Ryan Brothwell and Scott Hall, this session will explore how MCP has evolved, how it’s transforming AI reliability, and what the next chapter of responsible AI looks like.
A Smarter Way for AI to Understand the World
In the fast-moving world of artificial intelligence, accuracy is everything. MCP has emerged as a game-changer, giving AI systems the ability to connect to verified data streams and cite credible sources, rather than relying solely on probabilistic guesses.
That means more transparency, more trust, and fewer “hallucinations”, the misleading or incorrect outputs that have often challenged AI’s credibility.
This fireside chat will dive into how MCP is redefining AI’s foundation, not just for developers, but for every business that relies on AI-driven insights.
What You’ll Learn
Here’s what attendees can expect from this session:
- What MCP really is, and why it matters.
A clear explanation of how the Model Context Protocol bridges the gap between AI and verified data.
- How organizations are using MCP to improve AI reliability and transparency.
Real examples of businesses enhancing AI decision-making with verified intelligence.
- Why AI citation rates are increasing as MCP adoption grows.
How better data access is transforming the quality and trustworthiness of AI outputs.
- Where we are on the AI adoption curve, and what’s next.
A look ahead at how MCP will shape the next generation of AI applications.
Featuring Expert Perspectives
Scott Hall
Head of AI Product, BCC Research
Scott leads AI strategy and product development at BCC Research, driving innovation that connects verified market data with modern AI systems. Beyond his role at BCC, his independent work explores and refines the Model Context Protocol, focusing on how AI architectures can become more accurate, transparent, and impactful in real-world use.
Ryan Brothwell
Director of Marketing, BCC Research
Ryan has been at the forefront of BCC’s AI communication initiatives, translating complex AI concepts into clear, actionable insights for business leaders. He brings a practical view of how MCP is shaping the future of trusted, data-driven AI, and how organizations can use it to build confidence in their decision-making.
Event Details
- Date: Wednesday, November 12, 2025
- Time: 11:30 a.m. EST
- Format: Fireside Chat (Live Online)
- Cost: Free Registration
Why You Should Attend
AI’s power lies in its ability to learn, but its value depends on what it learns from. MCP is helping AI systems become more reliable, explainable, and grounded in truth.
This session isn’t just about celebrating a milestone; it’s about looking ahead to what’s next. As MCP enters its second year, it’s set to redefine how organizations build, trust, and deploy AI across industries.
Join us for a candid discussion on where AI meets accountability, and how your business can harness both.
Register Now
