Insights from BCC Research

When to Consider a Research Report Subscription Service

Posted by Bonnie Randell on Dec 15, 2015 6:00:00 AM

We’ve all been there. You enter your company credit card information, and your finger hovers over the “Confirm Purchase” button. You try to brush away a wisp of doubt, so you check the product title or picture again. You double-check the description and details. You’re sure this is what you need… Right?

Buying an expensive market research report for your organization can be stressful, especially if you’re not sure that you’ll get exactly what you’re looking for, or that you’re company won’t need another report a few months into the year. Some market research companies have designed a solution for this: Subscription Services. For a set annual cost, they provide full access to a library of market research reports and data, based on your organization’s needs and budget.  Using a market research report subscription service may be able to save you from the most common research report budget overruns and purchasing pitfalls.

Here are four signs that you should consider a report subscription:

  1. You have market research needs across multiple categories or industries - Subscription services offer access to an entire library of reports, or select reports across multiple defined categories. If your company routinely purchases multiple research reports over the course of the year, a subscription will most likely offer cost-savings versus purchasing single reports.
  2. Multiple users need access to more than one report – Global licenses can often double or triple the cost of a single research report. If you purchase multiple reports with multi-user licenses, the costs are going to add up quickly. Subscription services typically include global licenses, so all users can access any reports that they need, on their own schedule. No waiting around for the single-licensed user to access the report and send the required information.
  3. Your business intelligence needs are evolving - You can’t plan for what you don’t know, but if you do know that your company’s products or services are going to be changing or expanding over the next year or two or five, it makes sense to keep your research report options open. Subscription services offer access to an entire library of reports or select reports across multiple categories, and allow you access to new reports as they are published. You’ll always have access to the most current information available, no matter what category you need.
  4. You need to stay within a set budget for market research - When your company has a limited market research budget with no wiggle room, each report purchase counts. An unplanned report need could put you over-budget or subject you to lengthy approval processes, delaying your department or company’s project. Subscription services can be tailored to an organization's size, budget, and business intelligence needs up front, so that your annual cost is set each year and you never risk running over-budget. Some subscription services even offer usage analysis, to ensure that you are getting the most value out of your research dollars.

Market research report subscription services can be a fantastic alternative to buying multiple, individual reports. If your company needs ongoing market data, analysis, and forecasts, a subscription may be a cost-effective solution.

For more information about BCC Research Subscriptions email [email protected] or call 781-489-7308. A subscription specialist will be able to walk you through the available options and costs, as well as make recommendations for your needs.

Topics: Market Research