Bonnie Randell

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Custom Market Research Studies

Written by Bonnie Randell on Apr 18, 2017 10:15:00 AM

BCC-Logo-300w100h.jpgSyndicated market research reports are a fast and cost-effective way to get a handle on an industry, and help you build your business plan. However, companies that find themselves requiring deeper, niche or cutting edge market information may find benefits with proprietary research. We spoke with Carol Laverty, Director of Custom Research at BCC Research, to understand how custom market research services can help companies get the information and business intelligence they need.

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Topics: Market Research

Marketing Your Business During Major World Events - Part Two

Written by Bonnie Randell on Aug 18, 2016 8:52:22 AM

Major world events, such as national or international sporting competitions are a great time to connect with your customers and introduce or even reintroduce yourself. You can build upon a great relationship by demonstrating to your customers that your company has passion, or a sense of humor, or even just that you support the things they care about.

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Topics: Market Research

Marketing Your Business During Major World Events - Part One

Written by Bonnie Randell on Aug 17, 2016 10:00:00 AM

Some things are just better when enjoyed with other people. We are social beings, and there is both a thrill and a primal satisfaction in sharing an experience. Two examples are watching an anticipated film in a theater full of eager moviegoers, or celebrating your hometown team’s victory in a packed stadium. In both cases, the energy and excitement of others fuels and heightens the emotional impact to the individual.

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Topics: Market Research

How Market Research Can Be Used Across Your Entire Organization

Written by Bonnie Randell on Aug 8, 2016 5:00:00 AM

Many companies view market research as a periodic investment to be made only when entering a new stage or developing a new product. Thus, valuable information is often only provided to departments on a need-to-know basis. While it is important to make sure that the research being commissioned or purchased will address your immediate business intelligence needs, you should also consider what value there may be in the data for other departments within your company. When shared across your entire organization, market research can help diverse groups and departments share a common understanding of your customers, and keep those customer’s needs in focus.

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Topics: Market Research

How to Use Market Research to Distinguish Yourself in a Saturated Market

Written by Bonnie Randell on Jun 29, 2016 6:00:00 AM

Most companies dream of tapping into a fresh, profitable market that is bursting with eager customers with payment in hand. However, the opposite is a much more frequent reality: many companies compete within saturated markets filled with competitors, and some of those competitors may have solid products and glossy reputations. So what are you to do when you are in the middle of, or about to join, such a crowded space? How do you distinguish yourself in saturated market?

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How To Be Sure That a Market Research Report Will Answer Your Questions

Written by Bonnie Randell on May 2, 2016 7:01:22 AM

If you’ve ever been tasked with selecting a market research report, you know that the first step in getting the most complete intelligence is to define exactly what you need to know. Once you have a specific list of the questions that you, and any others in your organization, have, you can start investigating your available market research options and decide what report will be right for you. For most people, one of the biggest challenges in this process is the fear of the unknown when buying a report. Most research firms will offer sneak peeks, along with a table of contents, but since you can’t read the full report before you buy it, how are you to be sure that it will really answer your questions?

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How to Win New Business (and Influence Customers) Using Market Research

Written by Bonnie Randell on Apr 19, 2016 6:00:00 AM

Customers are a lot like personal friendships. Some companies cycle through “friends” continually throughout the year, and others hold on to a few dependable ones for decades. If your company is in the former group, your challenges most likely will revolve around how to reach out to new customers in fresh new ways. If your company is in the latter category, having loyal customers that love your product or service is indeed priceless, but you also need to expand your customer base to minimize risk and provide revenue growth even during periods of soft demand.

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How to Define Market Research Success

Written by Bonnie Randell on Mar 29, 2016 6:00:00 AM

Most of us would agree that when faced with critical business decisions, more information is better than less, and decisions that are made with clear-eyed insight will be better than those without it. However how do we know whether, and how much, our business has been positively influenced by an investment in market research? Market research can be pricey with one-time purchases and subscriptions reaching up to thousands of dollars. For many companies, especially small businesses, this is a significant bite out of a marketing budget! So how can we determine if we’ve netted a positive return on our invested dollars?

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Topics: Market Research

How Custom Market Research Can Benefit Your Business

Written by Bonnie Randell on Mar 15, 2016 7:02:19 AM

If you are in the market for market research, one of the first decisions you will need to make is whether your business intelligence needs will be met with a syndicated report or if you will need custom research.

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Topics: Market Research

How Market Research Can Help You Advertise Your Product

Written by Bonnie Randell on Mar 2, 2016 6:00:00 AM

"Advertising doesn’t cost, it pays!" I would bet a few dollars that you have heard this expression before. What it intends to convey is that there is a return on investment (ROI) in advertising. Your advertising budget should eventually return to you, hopefully multiplied, as revenue from sales. I like this saying because it reminds us to take the long view of why we are spending money on marketing and advertising to begin with, but I think that it glosses over a central truth: The RIGHT advertising pays. Poorly conceived or sloppily executed advertising can cost dearly. The best possible result is that your efforts are ignored in the marketplace and ultimately wasted. Truly terrible advertising can damage your brand.

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Topics: Market Research

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