Why is the Global Virtual Power Plant Market Growing?

Why is the Global Virtual Power Plant Market Growing?


May 28, 2024

Blog Energy and Resources Why is the Global Virtual Power Plant Market Growing?

What is Virtual Power Plant (VPP)?

A virtual power plant (VPP) is a network of decentralized energy sources, such as solar panels, wind turbines, and energy storage systems, that are connected and managed as a single unit. This network is coordinated through advanced software to optimize energy production and consumption, allowing it to act like a traditional power plant. VPPs help balance supply and demand on the grid, improve energy efficiency, and support the use of renewable resources.

Join us as we delve into the world of Virtual Power Plants (VPPs), where we'll uncover market trends, explore existing programs, meet major players, and discover exciting startups revolutionizing the energy sector.

The Rise of Virtual Power Plant: A Glimpse into the Market

Virtual Power Plants represent a seismic shift in our approach to energy production and distribution. By integrating diverse renewable energy sources such as solar, wind, and hydro, VPPs offer a decentralized solution, improving grid reliability and efficiency.

According to BCC Research, the global virtual power plant market reached a value of $2.1 billion in 2022 and is projected to reach $6.2 billion by 2028, with a remarkable CAGR of 21.5% during the forecast period from 2023 to 2028.

But what's truly exciting are the trends shaping this growth. We're seeing a notable rise in smart grid technologies, increased adoption of renewable energy sources, and a growing focus on lowering carbon emissions. Governments and private companies are making significant investments in this field, acknowledging the transformative potential of VPPs in reshaping the energy sector.



Global Virtual Power Plant Market

The global virtual power plant market was valued at $2.1 billion in 2022 and will reach $6.2 billion by 2028 with a CAGR of 21.5%.

Existing Virtual Power Plant (VPP) Programs

  • Tesla's California VPP Initiative: Tesla's program allows Powerwall owners in California to contribute excess energy to the grid during peak demand, earning them up to $500 yearly. This not only benefits homeowners financially but also reduce reliance on traditional peaker plants.
  • Sunrun and Sunnova's Nationwide Efforts: Sunrun's solar-plus-storage VPPs, like the 17 MW network in Puerto Rico, exemplify how residential solar installations can enhance grid resilience, especially in areas prone to extreme weather. Sunnova's "Project Hestia" aims to expand solar and VPP services to underserved communities, supported by the Department of Energy.
  • OhmConnect's Demand Response Program: OhmConnect rewards users in California for reducing energy consumption during peak periods, helping prevent blackouts during events like the 2020 heat wave and earning participants substantial rewards.
  • International VPP Developments: Beyond the U.S., Countries like Germany and Australia are pioneering VPP projects, integrating decentralized energy resources into national grids to improve efficiency and sustainability.

Key Companies in Virtual Power Plant Industry:

  • ABB (1988): ABB plays a significant role in the Virtual Power Plant (VPP) industry through its OPTIMAX® for Virtual Power Plants solution, which integrates decentralized energy generation, flexible loads, and storage systems into a virtual power plant. This enables cost-effective participation in energy markets, including buying or selling in wholesale markets or providing energy as a subscription service. In 2021, Hitachi ABB Power Grids was selected to implement its energy storage technology for Singapore's first VPP project. ABB operates in over 100 countries.
  • AGL Energy (1837): A leading Australian energy company operates the world's largest retail-led virtual power plant (VPP). In 2016, they announced a 5 MW VPP scheme in Adelaide, Australia, connecting 1,000 Tesla and LG Energy Solutions batteries in homes and businesses via a cloud-based operating system. The VPP can store 7 MWh of energy, enough to power 1,000 homes. AGL operates in upstream gas, energy investment, merchant energy and retail energy sectors.
  • Statkraft (1992): A Nordic energy leader in international hydropower and Europe's largest generator of renewable energy, connecting over 1,300 renewable energy installations with a capacity of 10,000 MW. Its Virtual Power Plant (VPP) supplies clean energy to more than 6 million German households. Statkraft produces hydropower, wind power, solar power, gas-fired power and supplies district heating. As of January 2023, Statkraft holds a 25.96% share of the VPP market.


  • AutoGrid Systems, Inc. (2011): AutoGrid, now part of Uplight, is a top Virtual Power Plant (VPP) software leader. Their platform utilizes open protocols to control distributed energy resources (DERs), balancing grid supply and demand remotely. With their Flex platform, AutoGrid manages over 6,000 MW of VPPs across 15 countries.
  • Limejump (2013): A digital energy platform specializing in virtual power plants (VPPs) that helps customers manage and generate energy assets connected to the National Grid. Their platform oversees a vast renewable energy network, including wind, solar, hydro, anaerobic digesters, and batteries, managing over 1 GW of renewable capacity in the UK. This capability significantly accelerates the country's energy transition. In February 2019, Shell Group acquired Limejump, making it a wholly owned subsidiary of Shell.


Virtual Power Plants (VPPs) are pioneering a new era in energy by merging renewable sources like solar and wind into a unified, efficient network. With the market expected to reach $6.2 billion by 2028, VPPs are leading the way in creating a more reliable and sustainable energy grid. Driven by technological innovation and a commitment to reducing carbon footprints, key industry players and startups are highlighting the great potential of VPPs to change how we produce and use energy, paving the way for a cleaner, more reliable future.

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    Karishma Arora

    Written By Karishma Arora

    Karishma Arora is an Assistant Team Lead in Marketing Operations at BCC Research, with a master's degree in commerce. She is a passionate marketer with a knack for creativity and data-driven strategies.

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