Look no further than BCC Research for in-depth data and analysis of global digital advertising. Our recent report breaks down this lucrative space, covering the core characteristics of the market, leading product/technology providers, trends in customer preference, and geographic market opportunities.
Making 2021 revenues of $469,822 million, Amazon comes next on the list. The company’s advertising services consist of Amazon Ads. Recently, Amazon expanded advertising options in CTV, Fresh Stores and Twitch. The interactive video ads on these platforms feature a range of customer call-to-action (CTA) options including “Add to cart,” “Add to list,” “Buy this” and “Shop now” for brands selling on Amazon.
Global software company Microsoft lands at number four, with their main digital advertising output being offered through Ad Solutions. The company made revenues of $198,270 million in 2021.
Key products include ad customizers, ad extensions, broad match, display ads, dynamic search ads, multimedia ads, travel ads, and responsive search ads. Ever heard of that little-known website LinkedIn? Well, it’s owned by Microsoft, and the site has become a leader in B2B advertising.
In late 2022, Netflix selected Microsoft as its global advertising technology and sales partner. Microsoft will support all Netflix’s advertising needs to build a new ad-supported offering.
Alibaba is a Chinese e-commerce company that provides consumer and business sales services over the internet. Its main product offering in this space is the Alibaba Cloud Digital Marketing Solution, which offers advanced cloud infrastructure to provide an improved online experience for customers and data analysis. It offers multiple paid advertising solutions based on bidding methodology to support marketing needs from brand exposure to sales conversion. In 2021, the company made revenues of $134,567 million.
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