Here are the Top 5 Companies in Digital Advertising

Here are the Top 5 Companies in Digital Advertising


Mar 20, 2023

Blog Information Technology Here are the Top 5 Companies in Digital Advertising

Digital advertising is a global market of eye-watering proportions. No wonder – the internet is often likened to a rabbit hole, giving advertisers ample opportunities to target potential customers with timely, personalized ads. The global market for digital ads was estimated to be at nearly $563.4 billion in 2021 and BCC Research expects it to expand to a whopping $1.3 trillion by 2027.

Unlike traditional advertising mediums like television, radio, and print, digital advertising is an ever-changing, fast-paced world. Results come quickly and with minimal investment, which, for businesses, makes digital advertising seem like an increasingly good idea.

It’s a large and rapidly evolving market, but which players are coming out on top? BCC Research has ranked the top 5 companies in digital advertising, with product offerings and revenues of impressive sizes.

The five leading players in digital advertising

It’s little surprise that the well-known tech giants are topping the list. Technology powerhouses like Google and Meta have been more than capable of leaping into the data revolution, making them well-placed to dominate the digital advertising space.

  1. Alphabet/Google

Ranked by BCC Research as the leading company in digital advertising is none other than Alphabet, the holding company of Google. The company’s key offerings include Google Search, Google Ads, YouTube, Google Cloud, Google Maps, Google Play, and Google AdMob, earning Alphabet revenues of $257.64 billion in 2021.

In January 2023, Google revealed the Privacy Virtual world initiative, a collaboration with the advertising business to develop a more private internet. In February 2023, Google Ads introduced the new Search Ads 360. Through this newly developed platform, more data will be managed and processed than ever before.

  1. Meta

At number two is Facebook’s parent company Meta. With an impressive product offering spanning Facebook, Messenger, Instagram, WhatsApp, and Quest, Meta boasts considerable advertising prowess. Through a single campaign, businesses can reach potential customers on all of Meta’s apps and websites. It checks out that Meta’s digital advertising revenues amounted to $1,17,929 million in 2021.

Meta recently announced that, from February 2023, advertisers on Instagram and Facebook will not be able to see a user’s gender and the posts they make for advertising purposes. Instead, they will only have access to the user’s age and location.

Digital Advertising: Global Market Opportunities and Forecast to 2027

Look no further than BCC Research for in-depth data and analysis of global digital advertising. Our recent report breaks down this lucrative space, covering the core characteristics of the market, leading product/technology providers, trends in customer preference, and geographic market opportunities.

  1. Amazon

Making 2021 revenues of $469,822 million, Amazon comes next on the list. The company’s advertising services consist of Amazon Ads. Recently, Amazon expanded advertising options in CTV, Fresh Stores and Twitch. The interactive video ads on these platforms feature a range of customer call-to-action (CTA) options including “Add to cart,” “Add to list,” “Buy this” and “Shop now” for brands selling on Amazon.

  1. Microsoft

Global software company Microsoft lands at number four, with their main digital advertising output being offered through Ad Solutions. The company made revenues of $198,270 million in 2021.

Key products include ad customizers, ad extensions, broad match, display ads, dynamic search ads, multimedia ads, travel ads, and responsive search ads. Ever heard of that little-known website LinkedIn? Well, it’s owned by Microsoft, and the site has become a leader in B2B advertising.

In late 2022, Netflix selected Microsoft as its global advertising technology and sales partner. Microsoft will support all Netflix’s advertising needs to build a new ad-supported offering.

  1. Alibaba

Alibaba is a Chinese e-commerce company that provides consumer and business sales services over the internet. Its main product offering in this space is the Alibaba Cloud Digital Marketing Solution, which offers advanced cloud infrastructure to provide an improved online experience for customers and data analysis. It offers multiple paid advertising solutions based on bidding methodology to support marketing needs from brand exposure to sales conversion. In 2021, the company made revenues of $134,567 million.

Want to find out more about the global digital advertising market?

Download your complimentary report overview now to gain an insight into the contents of the report. Alternatively, consider becoming a member of the BCC Research library, and gain access to the full scope of reports within our information technology category. Enquire to find out more about membership benefits.

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    Olivia Lowden

    Written By Olivia Lowden

    Olivia Lowden is a Junior Copywriter at BCC Research, writing content on everything from sustainability to fintech. Before beginning at BCC Research, she received a First-Class Master’s Degree in Creative Writing from the University of East Anglia.

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