The Colorful Power of Carotenoids: Market Trends and Commercial Potential

What is carotenoid?

Carotenoids are nature’s vibrant food coloring, responsible for the rich oranges of carrots, the deep reds of tomatoes, and the golden hues of mangoes. Beyond their striking colors, these pigments pack a powerful nutritional punch—acting as antioxidants and converting them into vitamin A to support growth, immune function, and eye health.

The Carotenoid Market is Booming

With demand skyrocketing across the food, feed, and cosmetics industries, the carotenoid market is on track for significant expansion. BCC Research predicts the global carotenoid market industry could hit from $2.1 billion in 2024 to $2.9 billion by 2029, with a compound annual growth rate (CAGR) of 6.7% from 2024 to 2029. This impressive expansion is fueled by increasing consumer awareness of health benefits, the rise of plant-based diets, and advancements in extraction and bioavailability technologies.

Types of commercial carotenoids

Vast carotenoids – over 600 occur in nature. Despite their abundance, only 10 are used commercially: annatto, astaxanthin, beta-carotene, beta-apo-8-carotenal and its ester, canthaxanthin, lutein, and its isomer zeaxanthin, lycopene, and capsanthin/paprika.

There are most well-known carotenoids:

• Beta-carotene—Found in carrots, sweet potatoes, and pumpkins, this carotenoid converts into vitamin A, which is crucial for vision and immune function.
• Lutein and Zeaxanthin – Found in leafy greens like spinach and kale, these compounds support eye health by reducing the risk of age-related macular degeneration.
• Lycopene – Found in tomatoes, watermelon, and pink grapefruit, lycopene is associated with a lower risk of heart disease and certain cancers.
• Astaxanthin – Found in algae and seafood such as salmon and shrimp, astaxanthin is a potent antioxidant that supports skin health and reduces inflammation.