Exploring the Global Impact on the Anime Market

Exploring the Global Impact on the Anime Market


Jan 3, 2024

Blog Information Technology Exploring the Global Impact on the Anime Market

Welcome to the vibrant realm of anime, where creativity knows no bounds and storytelling takes on new dimensions. The global fascination with Japanese animation, commonly known as anime, has evolved into a thriving and dynamic market. Anime is not just a form of entertainment; it's a cultural phenomenon that has captivated audiences worldwide. The anime market has witnessed an unprecedented surge in popularity globally, captivating audiences with its diverse genres, compelling narratives, and distinctive art styles. In this blog post, we'll delve into the exciting world of anime and explore the dynamics of its ever-growing market. The global anime market is positioned for significant expansion, it is expected to reach $41.5B by 2028.This projected growth reflects a noteworthy compound annual growth rate (CAGR) of 12.3% from 2023 through 2028.

Key Factors Driving the Global Anime Market:

The Global Anime Market has witnessed a notable surge in growth throughout the past few decades, undergoing a transformative journey from a specialized niche to a widespread global cultural phenomenon. The increased globalization and expanded distribution of anime content have significantly contributed to this market's widespread popularity. Additionally, the growth of merchandising within the anime industry has created new revenue streams and enhanced brand engagement. Another influential factor is the rise of streaming and over-the-top (OTT) platforms, providing audiences with convenient and diverse access to their favorite anime content.


Global Anime Market: Industry Trends and Forecast

The market was valued at $21.2 billion in 2022, and it is expected to reach $41.5 billion by 2028, witnessing a compound annual growth rate (CAGR) of 12.3% from 2023 to 2028.

Key Businesses Driving the Market:

  • Toei Animation Co. is a Japanese animation studio and production company. It is one of the oldest and most prominent animation studios in Japan, with a history dating back to 1956. The company is part of the TOEI Company, Ltd., which is a larger conglomerate involved in various entertainment and media-related businesses.
  • Ufotable Inc. is a Japanese animation studio known for producing high-quality animation, particularly in the field of anime. The studio was founded in October 2000 by former TMS Entertainment staff.
  • MAPPA Co. Ltd. is known for its involvement in the production of various anime series and films. Founded in 2011. The studio was founded by Masao Maruyama, who was a co-founder of Madhouse, another renowned animation studio in Japan.
  • Kyoto Animation Co. Ltd. (often abbreviated as KyoAni) is a Japanese animation studio that has gained international recognition for its high-quality and visually stunning anime productions. It was founded in 1985 by husband-and-wife Hideaki and Yoko Hatta, who remain its president and vice-president respectively.
  • Bandia Namco Filmworks Inc. previously and still famously known as Sunrise Inc., is a Japanese animation studio founded in September 1972 and is based in Ogikubo, Tokyo. It is a well-known Japanese video game development and publishing company. Bandai Namco is the result of a merger between Bandai and Namco in 2005. The company is involved in the development and publishing of various video games across different platforms, including consoles, arcades, and mobile devices.

The anime market is growing exponentially with the expected compound annual growth rate (CAGR) 12.3% from 2023 to 2028 and ever-expanding ecosystem that reflects the boundless creativity of its creators and the passion of its fans. As we continue to witness the global growth of anime, it's clear that this colorful and captivating form of entertainment has secured its place in the hearts of audiences worldwide, promising an exciting future for the world of animation. From its roots in Japan to its global reach, anime has become a cultural force that extends beyond entertainment. As the industry navigates challenges and embraces new opportunities, the future of anime holds exciting possibilities for creators, distributors, and fans alike. The anime industry's resilience and ability to adapt to global demands will likely continue to shape its trajectory in the coming years.

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    Heena Singh

    Written By Heena Singh

    Heena Singh is a Senior Executive Email Marketer at BCC Research, with a master’s degree in computer applications. She specializes in content creation and data analytics.

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