Insights from BCC Research

Bonnie Randell

Recent Posts

Custom Market Research Studies

Posted by Bonnie Randell on Apr 18, 2017 10:15:00 AM

BCC-Logo-300w100h.jpgSyndicated market research reports are a fast and cost-effective way to get a handle on an industry, and help you build your business plan. However, companies that find themselves requiring deeper, niche or cutting edge market information may find benefits with proprietary research. We spoke with Carol Laverty, Director of Custom Research at BCC Research, to understand how custom market research services can help companies get the information and business intelligence they need.

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Topics: Market Research

Marketing Your Business During Major World Events - Part Two

Posted by Bonnie Randell on Aug 18, 2016 8:52:22 AM

connect_with_customers.jpgMajor world events, such as national or international sporting competitions are a great time to connect with your customers and introduce or even reintroduce yourself. You can build upon a great relationship by demonstrating to your customers that your company has passion, or a sense of humor, or even just that you support the things they care about.

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Topics: Market Research

Marketing Your Business During Major World Events - Part One

Posted by Bonnie Randell on Aug 17, 2016 10:00:00 AM

rio2016.jpgSome things are just better when enjoyed with other people. We are social beings, and there is both a thrill and a primal satisfaction in sharing an experience. Two examples are watching an anticipated film in a theater full of eager moviegoers, or celebrating your hometown team’s victory in a packed stadium. In both cases, the energy and excitement of others fuels and heightens the emotional impact to the individual.

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Topics: Market Research

How Market Research Can Be Used Across Your Entire Organization

Posted by Bonnie Randell on Aug 8, 2016 5:00:00 AM

market_research.jpgMany companies view market research as a periodic investment to be made only when entering a new stage or developing a new product. Thus, valuable information is often only provided to departments on a need-to-know basis. While it is important to make sure that the research being commissioned or purchased will address your immediate business intelligence needs, you should also consider what value there may be in the data for other departments within your company. When shared across your entire organization, market research can help diverse groups and departments share a common understanding of your customers, and keep those customer’s needs in focus.

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Topics: Market Research