Insights from BCC Research

Apple Joining Hands with WWF to Increase Managed Forests in China

Apple is partnering with World Wildlife Fund to increase the number of responsibly managed forests in China. The collaboration is part of Apple's initiative to increase renewable energy and environmental protection in China.

As part of the project, Apple plans to extend its renewable energy projects to manufacturing facilities in China, too. "We've set an example by greening our data centers, retail stores and corporate offices, and we're ready to start leading the way toward reducing carbon emissions from manufacturing," said Apple CEO Tim Cook.  

Apple hopes to reduce the environmental damage in China by creating a responsibly managed forest system that leads to improved paper resource management around the world. The new forestland program aims to protect as much as 1 million acres of responsibly managed working forests which provide fiber for pulp, paper and wood products.

"Apple is in a unique position to take the initiative toward this ambitious goal. It is a responsibility we accept," Mr. Cook said. "We are excited to work with leaders in our supply chain who want to be on the cutting edge of China's green transformation."

Related BCC Research Reports:

Environmental Sensing and Monitoring Technologies: Global Markets (IAS030C) 

Air Pollution Control Equipment: Technologies and Global Markets (ENV021A) 

Written by Clayton Luz on Jun 19, 2015 4:42:00 AM

Topics: Environment, Instrumentation and Sensors