Probiotics products promote a healthy gut microbiome and are increasingly consumed as awareness of their benefits for humans and animals grows. The rising incorporation of probiotics into dietary supplements, functional foods and animal feed (for both livestock and pets) is expected to fuel market growth.
According to BCC Research, in 2023, the global probiotics market reached a value of $65.8 billion and is expected to grow at a growth rate of 7.9% from 2024 through 2029, reaching $102.1 billion.