Probiotics: Market Trends You Need To Know

Coronavirus has had an impact on virtually every market, and probiotics is no exception. The impact on the probiotics market has been a positive one, thanks to consumers’ ever-growing focus on health, and probiotics’ ability to boost the immune system.

As stated by Tom Rönnlund, CEO of Probi, “despite moving toward a much more uncertain global development, we see continued great potential in our markets.”

While there isn’t enough data on the effect of COVID-19 on the gut microbiome to know exactly if probiotics can help against the pandemic, probiotics, aka the friendly bacteria, do ensure proper absorption of nutrients which leads to health digestion and strengthens the immune system.

Depending on the strand, probiotics also do the following:

• Produce vitamins A, B and K
• Increase the availability of minerals in the body
• Break down toxins
• Reduce inflammation
• Prevent infections
• Improve mental health
• Maintain heart health
• Prevent diarrhea, constipation and other infections
• When used in animal feed for poultry, cattle, swine and pets, probiotics boost overall health and productivity of animals.

It’s obvious why consumers are turning to probiotics in a time of a global pandemic. And while there isn’t enough science to state clearly whether probiotics are a good defense against COVID-19, a strengthened immune system can only be a benefit.

While probiotic supplements are a good way to ensure you replenish your healthy bacteria, there are natural ways to achieve that as well—through the food you eat.

Fermented foods naturally help replenish friendly bacteria in the body include:

• Cultured yogurt
• Kefir milk and yogurt
• Buttermilk
• Miso
• Tempeh
• Soy sauce
• Sauerkraut

Due to increased consumer interest in healthy living, manufacturers are answering this demand by producing probiotic-fortified foods. These fortified foods are especially popular in health concisions groups, the geriatric population and those with compromised immune systems.

Probiotics Trends and Projections

• The global probiotics market should reach $69.1 billion by 2024, up from $48.4 billion in 2019, growing 7.4% annually.
• Probiotic dietary supplements are expected to grow from $9 billion in 2019 to $13.2 billion in 2024, growing 8.1% annually.
• Asia-Pacific holds the largest share of the global probiotics market and is expected to be the fastest-growing regional market through 2024.
• Key players in the probiotics market include Attune Foods, Garden of Life, Nestle and Unilever.
• The growing use of probiotics in animal feed is driven by increased focus on improving the quality of animal biproducts worldwide.

Overall, the probiotics market is stepping up to the renewed interest in its benefits, both as a supplement and in probiotic-rich foods. We expect to see more research on the correlation of probiotics and viruses, providing more insight into what we can expect from probiotics in the future.

For additional intel into the global market for probiotics, download a free overview of our report, Probiotics in Food, Beverages, Dietary Supplements and Animal Feed.