Packaging is no longer just about wrapping products it's a dynamic industry evolving to meet sustainability demands, technological advancements, and shifting consumer preferences. From reducing environmental impact to enhancing product safety and brand identity, packaging plays a critical role in modern markets.
BCC Research’s 2024 Packaging Research Review provides an in-depth look at how the industry is transforming, driven by the push for eco-friendly materials, innovative design, and regulatory changes. Companies are rethinking packaging strategies to align with a greener future, whether sustainable plastics, healthcare packaging solutions, or circular economy initiatives.
Let's examine the key highlights and insights from this review.
The global market for sustainable packaging is expanding rapidly. The estimated market values and growth rates are as follows:
Packaging protects products from contamination and ensures safe transportation. It communicates essential information between consumers and manufacturers, especially for fast-moving consumer goods (FMCGs). There are three types of packaging: primary (direct product packaging), secondary (grouping multiple packages), and tertiary (for storage and distribution).
Modern packaging goes beyond protection and transport. It enhances brand image through advanced materials and printing techniques. The industry is shifting towards eco-friendly solutions, driven by consumer demand for recyclable and minimal-waste packaging. Companies focus on reducing unnecessary packaging and optimizing materials to lower environmental impact.
This shift highlights the packaging industry's role in creating value and adapting to sustainability trends.